Insights

As climate change remains at the forefront of global concerns, sustainability has become more than a buzzword—it’s a necessity. The event management industry is no exception, and there’s a growing emphasis on eco-friendly events. Market research supports this shift, revealing that both consumers and corporations are increasingly prioritizing sustainability. Let’s delve into what this means for the future of events.

The digital age has ushered in an era where customization is no longer a luxury—it’s an expectation. From personalized recommendations on streaming services to tailored news feeds on social media, consumers now demand content that resonates with their unique interests and needs. In advertising, personalization and hyper-personalization have emerged as game-changing strategies.

The marriage between technology and mental health has introduced various digital therapeutic solutions, ranging from mobile apps to virtual reality experiences. However, the key to successful adoption of these innovations lies in a deep understanding of consumer needs, behaviors, and preferences—a space where marketing research thrives.

Herd behavior, the phenomenon where individuals mimic the actions of a larger group, has always intrigued marketers. Understanding this behavior offers a deep insight into consumer decisions, especially in the era of digital media and influencer marketing. This paper elucidates the methods to measure herd behavior in marketing and its practical applications.